For those who derive their living and/or
passion from writing it is nothing new to have discovered that you or
others are simply shy. Fortunately for the
introverted and self published author,
the same global internet that serves as a portal for commerce and
information is also an amazing machine you can control without leaving
the comfort and safety of your favorite chair. Below a few simple ideas
that can be applied by anyone looking to remain remote and in control!
One of the best ways to market your
"how-to" book is getting out in the community to host events, do book
signings and collaborate with the people who helped make your work come
to life. But, if you're perhaps a little introverted, this may be a big
challenge! Our tips can help you fake it til you make it and maybe even
enjoy being in the public eye to help get your book noticed.
1.
Most how-to books feature resource guides to help readers make tangible
sense of the material. Host a collaborative event with some of
the companies who are part of your resource guide.
- Use products to sell. Host a book signing
at the cookery store or supplier you featured. Ask employees to demo
recipes or what tools are best to create your how-to. It will be your
job to stage the event so that your book doesn't become out-shined by
the products being featured.
- set up stations throughout the store with your book opened to specific pages highlighting helpful products and post a colorful notecard with tips. Remember, the goal is "motivate to buy" to offer a teaser that makes them grab the book.
- Scavenger hunt to feature adventure books.
Many adventure seekers are still introverts. They go after the
adrenaline rush, but alone. Sound like you? If your book covers the A-Zs
on how-to tackle big adventures ("how-to climb the best 5 American
peaks", or "how-to safely camp in the wilderness with your family") host
a scavenger hunt at the big brand adventure store you featured (think
REI locations with climbing walls).
- Print a series of cards with your face, your book cover and a clue
or tip of where to find your book. Once they find the book, sure they'll
have to purchase it before taking it home, but it will be one of few
pre-signed copies. Once purchased put yourself out there by offering to
pen personal messages like "cheers to your climb up Mt. Washington."
- Interactive demo. In the same or similar
setting, recruit an employee to feature your five favorite wilderness
supplies in a demo. Chime in to offer a tip from the book by noting,
"when you read on, you'll see how you can personally configure these
tools..."
2. Host a community event... online.
- Research groups that would mutually benefit from your information. Consider an organization like the IACP (International Association of Culinary Professionals)
or Blog Talk Radio to host you. You'll have a chance to be interviewed
or teach a class over the internet, but listeners only hear your voice
and you don't have to worry about being on camera.
- Google hangouts. Maybe small crowds are ok
for you. Advertise a how-to demo via social media that you'll feature
at a Google Hangout. This is a great way to recruit others to get
talking about your book and build a library of videos you can feature on
your blog or in other interviews.
Keep the Faith and May the Force be with You!
Happy Veterans Day.
We owe our freedom to those that have fought for us with courage and honor in all of our armed services.
Thank You For Your Service
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